<?xml version="1.0" encoding="UTF-8"?><rss xmlns:dc="http://purl.org/dc/elements/1.1/" xmlns:content="http://purl.org/rss/1.0/modules/content/" xmlns:atom="http://www.w3.org/2005/Atom" version="2.0"><channel><title><![CDATA[Modern Current]]></title><description><![CDATA[Modern Current is a CPG growth consultancy helping brands grow through integrated marketing, commerce, retail, licensing and partnerships.]]></description><link>https://www.moderncurrent.com/insights</link><generator>RSS for Node</generator><lastBuildDate>Thu, 03 Sep 2026 18:49:56 GMT</lastBuildDate><atom:link href="https://www.moderncurrent.com/blog-feed.xml" rel="self" type="application/rss+xml"/><item><title><![CDATA[ISSUE 1: The New Physical Availability]]></title><description><![CDATA[This issue explores The New Physical Availability: how brands can drive growth by building presence where consumers discover, evaluate, choose and buy.]]></description><link>https://www.moderncurrent.com/post/issue-1-the-new-physical-availability</link><guid isPermaLink="false">6a9866f2aa9ccb80eaef8fb5</guid><pubDate>Wed, 02 Sep 2026 18:13:07 GMT</pubDate><enclosure url="https://static.wixstatic.com/media/8b581e_7e01519dfd784dc586bb66592852c123~mv2.jpg/v1/fit/w_1000,h_1000,al_c,q_80/file.png" length="0" type="image/png"/><dc:creator>sullijean</dc:creator></item></channel></rss>