How We Help
5 Levers. Let’s Pull the Ones
That Grow Your Brand.
Growth
Platforms
Scaled programming, cultural strategy, connected campaigns, and demand gen built for how people discover brands now.
Commerce & Shopper
Omnichannel strategy, digital shelf optimization, retail media, and shopper activation — where the click meets the cart.
Sports, Partnerships & Entertainment
Sports partnerships, talent and influencer strategy, event platforms, and brand collabs that put you inside culture, not next to it.
Consumer Product & Licensing
Licensing strategy, product expansion, and retail integration that turn brand equity you already own into new revenue.
Growth Operating Models
Org design, capability building, and planning systems - the internal engine that keeps growth from being a one-off.
Our Approach
Retail shelf. Digital shelf. Cultural shelf. Now the Agentic shelf.
Four shelves.
Modern Current builds the strategy that gets you on all four.
Run by operators who've sat inside the P&Ls, built shopper programs, launched retail media, and developed brand marketing for some of the biggest names in food and beverage.
We've lived through every reinvention since the dial-up modem. We’ve done the job. We know what it takes to turn presence into performance.
Our Team
Modern Current Founder
Stephen Chriss
With 35+ years leading shopper, brand, digital, and omni-commerce strategy for some of the most recognized CPG brands in the world – from Oreo, Ritz, to the Olympics and Campbell's – Stephen built Modern Current to keep doing what he's always done: reinvent before the market forces it. Learn More >
Specialized and differentiated experts providing boutique care to address your needs.
Our Clients
Let's Talk
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