Rachel Botia

Rachel is an award-winning commerce expert, with broad omni-channel and digital experience. Her superpower is in building the strategies and roadmaps that accelerate organizational growth, connecting the channels, tactics, functions and KPI's that matter. 

 

Her background spans CPG across food & beverage, beauty, and alcohol beverage, with work involving some of the world's most recognized brands and retailers. She brings expertise across both DTC and mass-market products, having worked in a combination of large organizations and private equity environments.

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Across her career, Rachel has:

• Led digital transformations

• Owned direct customer relationships across both established and emerging partners

• Run multi-milllion dollar retail media campaigns 

• Revitalized Digital Shelf strategies & tech stacks 

• Transformed Omni-Commerce measurement capabilities 

• Built best-in-class DTC platforms on Shopify Plus 

 

At Modern Current, Rachel enables clients to uplevel their approach to commerce and translate strategy into measurable results.