Kim Ritch

Licensing at the Intersection of Brand, Culture and Product

Brands have more opportunities than ever to extend into culture, new categories and new consumer experiences. The challenge is knowing which opportunities make sense, and having the expertise to turn them into meaningful, commercially successful programs.

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That's the perspective Kim Ritch brings to Modern Current, where she leads licensing and partnership opportunities for clients looking to extend their brands beyond their core business.

Kim has spent more than 20 years working across licensing, consumer products, partnerships and product development, helping major brands identify opportunities, build the right partnerships and bring licensed products and programs to market.

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Her experience spans CPG, food and beverage, entertainment, sports, retail and consumer products, with work involving some of the world's most recognized brands and retailers.

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Across her career, Kim has:

• Developed licensing and partnership strategies that extend brands into new categories and channels

• Identified and structured partnerships between brands, manufacturers, retailers and cultural properties

• Led product development from concept through commercialization

• Built programs that connect consumer insight, brand equity and commercial opportunity

Her approach to licensing is grounded in a simple belief: the best partnerships should feel natural to the consumer and valuable to both sides of the equation.

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At Modern Current, Kim brings that perspective to clients looking to find the right opportunities, build the right relationships and turn brand equity into new products, experiences and sources of growth.