Mandy Rinderle

Turning Big Ideas into Commerce Growth

Mandy is an omni-commerce leader with 20+ years of CPG experience building growth strategies at the intersection of brands, retailers, shoppers and culture. Her superpower is turning consumer insight and business priorities into big ideas and integrated activation platforms that create relevance, drive incremental growth and deliver measurable results.

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Her background spans some of the most recognized names in food, beverage, and personal care, including Campbell's, Kellogg's, and Unilever. She also has deep, retailer-side expertise built at Kroger, spanning national and regional accounts. Her leadership roles across brand manufacturers, agency  and customer facing teams provide a unique perspective, giving her a deep understanding of how to move from strategy to execution.

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Across her career Mandy has:

• Built and scaled sports and cultural brand activations, including partnerships with the Cincinnati Bengals, Cincinnati Reds, Charlotte FC, and Dale Earnhardt Jr./Kroger Racing

• Created breakthrough tentpole and occasion-based platforms, from the Harry Potter and Pokémon "Fandom" program for Goldfish at Target to a Kroger-exclusive Breakfast Food Truck that won Kellogg's President's Award.

• Led high performing shopper and omni-commerce teams that connected brand, shopper, retail media, merchandising, promotion and partnerships into integrated programs.

• Earned industry recognition as a "Top Woman of Influence in the Food Industry"
   

At Modern Current, Mandy helps clients build the strategies, partnerships and activation platforms that turn opportunity into action, connecting brand ambition with retailer realities and shopper behavior.